Employee productivity increases by 20 to 25 percent in organisations where employees are well connected.
But for your team to perform highly, it requires more than just good communication. Your team must also:
- Work towards the same objectives, together
- Openly share knowledge with one another
- Build camaraderie to drive employee engagement
To do any of this stuff well, however, it starts with communication. Here are four lessons on communication from the people who know best.
1. Be mindful of the noise
Recent data shows that the average office worker receives 121 business emails per day (how anyone gets anything done baffles us…). If your employees have expressed that they’re overwhelmed by emails, something needs to change.
Remember, not everyone needs to know everything. Be sure to prioritise your messaging and respect the time of everyone in your team. Zoom fatigue is a real thing.
2. Think in campaigns
Your team’s communication should be managed like your marketing strategy – using campaigns. What we mean by this is simple:
- Keep your messaging clear, concise and easy to digest.
- Have a defined call to action if you need responses from your team.
- Automate routine communications.
- Always be iterating and evolving your communications process.
Like your marketing department, though, you need the right tools for the job. That means finding an effective internal comms platform that helps you manage communication in campaign terms, as well as builds transparency, increases engagement and encourages knowledge sharing.
3. Adopt a multi-channel approach to communication
Emails, IM, the intranet, phone calls, video conferences, in-person meetings (world pandemic depending...). There are lots of ways to communicate with your team, and everyone will communicate differently.
To effectively collaborate together, take a multi-channel approach and define the parameters of each channel. This way, you don’t disturb someone with a video call just to ask a quick question, and you don’t schedule that important project on your ephemeral IM platform.
4. Measure what works well (and what doesn’t)
To find the best ways to communicate to your team, run surveys and gather the data you need to make informed decisions. This way, you can turn actionable data (excuse the jargon) into tangible improvements in communication.
To do this effectively and increase your team’s performance, you must:
- Focus on data that is relevant
- Put data governance measures in place
- Not be afraid to use the right tools
- Increase data literacy
In doing so, you’ll be able to rapidly expand things like access to knowledge, giving your team the power to be more collaborative and productive.
Your communications team sets the tone for the entire business
It’s a large responsibility, but communication is the beating heart of any high-performing team. It influences productivity levels, employee engagement, and training and development, to name a few.
To improve your team’s communication and collaboration, then, be sure to consider the impact of too much noise, communicate in campaigns, adopt a multi-channel approach, and most importantly, measure your successes and failures. In the words of English film composer, John Powell:
‘Communication works for those who work at it.’